Seamus McMahon
Senior Marketing Manager | Full-Funnel Marketing Strategist | Bridge Builder | Invested in Innovation
- Role
- Senior Marketing Manager at International Tefl Academy
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Seamus McMahon
Innovative marketer and self-starter with proven success in campaign management and digital strategy. In-depth experience in content writing, copywriting, content strategy, design, video production, SEO, and website CRO. Also have proven experience as a manager, rising to become a Head of People and Office Operations within only a couple-year span at a previous company.
Experience
Senior Marketing Manager
Jan 2025 — Present · Chicago, IL, US
Manage part of the marketing team, overseeing social media and content strategy through them and supporting their growth, KPIs, and yearly goals. Lead cross-team collaboration on a variety of projects, including new products, website development, and internal workflow optimization. Introducing AI to all aspects of our full-funnel marketing strategy and channels, as well as empowering our team on best practices and training.• Oversee main website, content updates, and AI adaptation for marketing, resulting in 55% growth in LLM traffic so far in 2025. • Lead the company\'s referral program, which has grown 165% YOY in 2025 due to targeted collaboration with social media-savvy alumni.• Built and helped launch product bundles and their host pages, working with other stakeholders to provide a better customer experience, and also leading to an increase in bundling sales in 2025 due to the ease of packaging courses. • Built new pop-up CTAs for the site, increasing clicks by 2% and increasing webinar attendance. • Manage social media team, with leads currently up 78% YOY due to refreshed branding and content strategy.
Education
Saint Ignatius College Prep
High School Diploma
Loyola University Chicago
Bachelor's degree
Skills
- Volunteering
- Non-Profit Volunteering
- Acting
- Photoshop
- Apple Pages
- Social Media
- Editing
- Work Effectively
- Microsoft Office
- Group Work
- Public Speaking
- Leadership
- Teamwork
- Powerpoint
- Microsoft Excel
- Microsoft Word
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