Joseph B.
Regional Director of Sales and Marketing @Trucare Nursing & Home Care Solutions
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WORK HISTORY
Regional Director of Sales and Marketing @Trucare Nursing & Home Care Solutions
Spearheaded digital marketing strategy and execution, overseeing Google Ads management and budget control. • Revitalized a failing market segment, achieving 435% growth in sales and referrals. • Cultivated strategic partnerships with SNFs, PCPs, and senior living communities to enhance referral pipelines.
EDUCATION
Jackson College
Associate's degree, Marketing
Jackson College
Certification Emergency Medicine, Emergency Medicine
The University of Arizona Global Campus
M.B.A, Business Administration
Eastern Michigan University
Bachelor's of Science and Master's of the Art, Marketing and Communication
ABOUT JOSEPH B.
With extensive experience in healthcare and senior care, I contribute to fostering growth and enhancing patient outcomes. In my current role as Regional Director of Sales and Marketing at A Better Solution In Home Care and Nursing, I lead digital marketing strategies, oversee Google Ads management, and develop strategic partnerships with skilled nursing facilities, primary care providers, and senior living communities. My focus is on achieving measurable results, including revitalizing underperforming market segments and driving sales growth. With a strong foundation in quality patient care and home care services, I emphasize collaboration and innovative marketing to expand referral pipelines and elevate brand visibility. My mission is to strengthen healthcare communities by delivering impactful marketing strategies and fostering partnerships that benefit patients and organizations alike.
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