Stacey Depolo

About Stacey Depolo

I’m an agent of change working to empower tribes that share values to co-create a world that all beings can thrive in. My journey from environmental coalition director to digital marketing professional for SaaS companies is full of fascinating turns. Realizing the power that social media has to empower consumers, I’ve found that listening to brand advocates and empowering the tribes they inspire around brands that share their values is both the most effective form of digital marketing for businesses and the best way for people and the planet to coexist with them. My time at GoDaddy began as customer experience converged with social media listening. As a Net Promoter® Certified Associate and trained in social sentiment analysis I developed leading-edge techniques to discern customer insights through social conversation analysis. My work there directly impacted a succession of brand pivots that included the pulling of a controversial Super Bowl commercial, an act of brand activism in support of net neutrality, and the brand’s transition from villain to hero for women in tech. Managing influencer and brand advocacy programs for GoDaddy on the customer and employee side was a natural fit for me. I had previously developed and executed brand advocate programs for small businesses as a boutique agency, and for global brands as Director at pioneering startup Zuberance. As a public speaker, I share insights on brand advocacy and activism and the tools of the trade. I’ve built my own personal brand around my passion for the connected world that empowered consumers like myself are co-creating. After an extended and needed break from \"the digital ordeal\" coming out of the pandemic, I\'m re-emerging onto social spaces, slowly and deliberately. I\'m actively casting about for my next partnership and curious what you and I have in common. Drop me a line if this inspires you. Follow me here and on Instagram to be part of my \'adventures in advocacy\'. I thrive on showing the power of brands that #Stand4Something and have a dual bottom line of purpose and profit (B-corps). I also passionately advocate for people and the planet, and local independent businesses and music in San Francisco and beyond. Go see #LiveMusic & #ShopLocal to join this movement.

Experience

1. Account Director

   Social Tribe

   Nov 2020 — Present · San Francisco, CA, US

Education

• Humboldt State University

  BS, Communications, Natural Resource Management

  1991 — 1995

Skills

• Marketing
• Start-Ups
• SEO
• Crm Software
• Strategy Development
• Market Planning
• Saas
• Business Intelligence
• Entrepreneurship
• Affiliate Marketing
• Web Analytics
• Social Networking
• Marketing Strategy
• Ppc
• Web Architecture
• Crm
• Google Analytics
• Copywriting
• Online Communities
• E-Commerce
• Salesforce.com
• Integrated Marketing
• Search Engine Positioning
• Customer Experience Management
• Web Design
• Net Promoter Score
• Landing Page Optimization
• Online Marketing
• Community Sites
• Customer Loyalty
• Community Organizing
• Email Marketing
• Wordpress
• Online Advertising
• Social Media Marketing
• Keyword Research
• Strategy
• Brand Communication
• A/B Testing
• Social Media