Rod A.
Outbound Foundations for B2B SaaS
- Role
- Senior Revenue Operator Gtm Leader at Upwork
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Rod A.
My background is full-cycle B2B SaaS selling, leading complex enterprise deals across multiple growth stages.I design and validate outbound foundations for B2B SaaS companies before they commit more headcount and budget.
Experience
Senior Revenue Operator Gtm Leader
Jan 2013 — Present
Executing focused outbound sprints for various internal initiatives- Operating as senior revenue owner across SaaS companies- Re-engaged repeatedly by 0-1 stage founders and executive teams to own revenue execution across multiple growth stages- Generated $5M+ in closed ARR ($10k-$150k ACV) across SMB, mid-market, and enterprise deals- Own full-cycle sales execution including outbound pipeline creation, deal strategy, negotiation, and close- Design and execute sales-led go to market workflows across outbound and inbound motions- Apply tools (Clay, workflow automations, applied LLMs) selectively for research speed, outreach preparation, execution consistency, and generating outcomesRepresentative customers include:Amazon, HP, Warner Bros, T-Mobile, Sony Mobile, Kroger, Andreessen Horowitz, IMS Health, Hallmark, NASCAR, Coldwell Banker, Keller WilliamsProfile and portfolio:
Education
University of Phoenix
B.S., Business Management
Defense Information School
Technical Degree, Military Public Affairs and Photojournalism
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