Sachin Dhanaraj
Associate Director - New Initiatives - Referral Channel Cross Functional Program Manager | Building Strong Relationships and Streamlining Processes | Learning and Development Enthusiast | Intrigued by Product Management
- Role
- Associate Director - Head of Referral Channel at Livspace
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sachin Dhanaraj
I\'m a self-taught \"Jack of all trades\" with expertise in sales, business development, and learning and development. My exposure to product and engineering has allowed me to collaborate effectively with cross-functional teams to ensure successful product launches. I have a proven track record of developing successful business relationships and have a passion for creating scalable, structured learning and development programs.
Experience
Associate Director - Head of Referral Channel
Apr 2024 — Present · Bangalore Urban, IN
Built and scaled Livspace’s referral channel into a high-intent acquisition channel contributing ~9–12% of total confirmed bookings and ~10–13% of overall revenue, delivering ~220–300 referral leads,~160–210 confirmed bookings, and approximately ₹17–23 crore in monthly customer gross merchandise value, with stronger conversion and higher average order values than digital acquisition channels (~₹8–12 lakh)• Stabilised channel performance, making referral-led bookings and revenue more predictable and scalable. Built the operational, data, and governance backbone required to scale referrals as a long-term growth lever.• Developed and led flexible referral initiatives, building and mentoring cross-functional teams to run multiple sub-channels, including in-person referral generation at experience centres and inside sales-led calling programs to cultivate referrals from existing customers.• Built structured programs across lead generation, attribution, validation, audit, and payout processes to make referrals a predictable, programmatic growth lever. Improved tracking integrity by driving project-level mapping, tightening attribution logic, and reducing mis-tagging and channel leakage.
Education
Anna University Chennai
Bachelor of Engineering - BE, Mechanical Engineering
Accredian
Global Certificate in Product Management , Business Administration and Management, General
2021 — 2021
Pavai College of Technology
Bachelor of Engineering (B.E.), Mechanical Engineering
2011 — 2015
Chinmaya Vidyalaya, Kannur
All India Senior Secondary School, Physics Chemistry Mathematics Computer Science
2010 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.