Amanda Scruggs

About Amanda Scruggs

I have seventeen years’ experience in marketing and advertising with 14 years specializing in digital. I was apart of the acquisition Digital Growth team at Nakedwines, the #1 DTC wine company, in the US. Recently, I\'ve move on to help a local business that\'s close to my community and needed help re-working their entire marketing platform and business model and start up a new dog boarding facility to fullfil my passion for animals and a ranch lifestyle.One of the key skills that sets me apart is my ability to maximize ROI across digital channels by leveraging customers’ lifetime value (LTV) and optimizing campaigns based on demographics, placements, audience, CPA, CPI, etc. Achievements:2014 Awarded the \'Top 40 under 40\' by the North Bay Business Journal2013 Awarded for \'Professional of the Year\' by the Young Professionals Network of Santa Rosa 2012 & 2013, Nominated for \'Business of the Year\' by the Young Professionals Network of Santa Rosa

Experience

1. Founder Business Consultant

   Social Butterfly Effect

   Mar 2010 — Present · Santa Rosa, CA, US

   Founded and grew the first social media marketing firm in Santa Rosa to a team of seven employeesManaged a diverse client portfolio with an average of 25 clients and an overall annual budget of $1.25 millionExpanded service offerings to include email marketing, event planning, PPC management, web design, and video marketing

Skills

• Google Adwords
• Social Bookmarking
• Entrepreneurship
• Google Analytics
• Event Management
• Search Engine Submission
• Management
• Digital Marketing
• Blog Marketing
• Blogging
• Sales Management
• Social Networking
• Social Media Measurement
• Strategic Partnerships
• Small Business
• Social Media
• Budgets
• Sales Process
• Social Media Marketing
• Advertising
• Facebook
• Sales
• Strategy
• SEO
• Ppc
• Search Analytics
• Marketing Strategy
• Youtube
• Online Marketing
• Email Marketing
• Sem
• Online Advertising
• Analytics
• Marketing