Steve Croy

About Steve Croy

I’m a product leader who focuses on building durable systems that connect product strategy, customer value, and business outcomes.My work typically sits at the intersection of strategy, execution, and go-to-market: defining where a product should play, how it should win, and how teams across Product, Engineering, GTM, and Finance align to make that real. I’m especially interested in problems where the path forward isn’t obvious—unclear markets, fuzzy roadmaps, misaligned incentives—and where better strategy, data, and operating models can unlock meaningful leverage.At Hyperproof, I’ve led the company’s first end-to-end product strategy, redesigned pricing and packaging to support long-term expansion, established product-level financial and revenue attribution models, and helped shift the organization toward customer-journey-based metrics and decision-making. I’ve also spent significant time partnering with GTM teams to ensure strategy translates into real-world adoption and revenue.More recently, I’ve been focused on how AI can fundamentally change the product development lifecycle—not as a feature, but as an operating model. By applying AI to research synthesis, prototyping, validation, and specification, I’ve helped compress cycles from weeks to days and scale product leverage across teams.I care deeply about clarity, focus, and outcomes—and about leaving teams and systems stronger than I found them.

Experience

1. Director of Product Marketing

   Cover Genius

   Feb 2026 — Present

   Leading the Product Marketing function to define the market narrative and accelerate revenue growth through customer-centric positioning and strategic enablement. Strategy + Execution, with a side of building Agentic teams to scale all marketing functions.

Education

• University of South Florida

  BA, Communications

  1998 — 2003

Skills

• Powerpoint
• Web Analytics
• Documentation
• Songwriting
• Quality Assurance
• Leadership
• Vendor Management
• Process Automation
• Change Management
• Agile
• Strategic Planning
• Software Documentation
• Sdlc
• Vocal Performance
• Software Development Life Cycle (Sdlc)
• Business Process
• Requirements Gathering
• Product Development
• Analysis
• Microsoft Word
• Team Leadership
• Access
• Html
• Problem Solving
• User Acceptance Testing
• Process Engineering
• Microsoft Office
• Business Analysis
• Mentoring
• Business Process Improvement
• Sql
• Visio
• Agile Methodologies
• Continuous Improvement
• Team Building
• Analytics
• Excel
• Singing
• Training
• Sharepoint