Lora Kratchounova
B2B Tech Executive; CEO at Scratch Marketing + Media; Mentor at TechStars Boston, CIC Japan, Ignyte & Bulgarian Innovation Hub
- Role
- Mentor in Residence at Techstars
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Lora Kratchounova
Seasoned tech marketing executive with over two decades of experience, and a track record of building and leading high-performing, cross-functional teams that drive growth, impact and innovation. For 16+ years, grew Scratch Marketing + Media to become known for cracking complex enterprise tech – from distributed systems, networking, and cloud to AI/ML. This expertise, coupled with Scratch’ strategic, full-service approach, have positioned challenger brands to punch above their weight in competitive markets.Specialties: • Positioning• GTM(go-to-market) strategy and activation• ABM/ Demand generation• PR
Experience
Mentor in Residence
Jan 2018 — Present · Boston, MA, US
Helping great companies develop targeted, impactful, integrated programs for growth
Education
American University in Bulgaria
BA, Journalism and Communications
1991 — 1994
Emerson College
MA, Marketing
Skills
- Lead Generation
- Social Media
- Online Advertising
- Business Planning
- Digital Strategy
- Social Marketing Strategy
- Sem
- Market Analysis
- Email Marketing
- Integrated Marketing
- Strategic Partnerships
- Social Marketing
- Online Marketing
- Product Marketing
- Brand Development
- Social Media Audits
- Start-Ups
- Strategy
- Product Development
- Social Media Marketing
- Market Research
- Public Relations
- Media Relations
- Business Development
- Digital Marketing
- Leadership
- Content Strategy
- Marketing Strategy
- Management
- Content Marketing
- Marketing
- SEO
- B2b
- Advertising
- Entrepreneurship
- Marketing Communications
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