Scott Zakrajsek

Role: VP, Data Intelligence at Power Digital Marketing
Location: Columbus, OH, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Scott Zakrajsek

Ecommerce Analytics guy w/ deep experience in digital measurement, strategy, and…

Experience

VP, Data Intelligence
Power Digital Marketing
Jan 2023 — Present

Education

University of Michigan
Computer Engineering
2000 — 2002
The Ohio State University
B.S., Financial Management
2003 — 2005

Skills

Google Analytics
E-Commerce
Digital Marketing
Online Marketing
Marketing
Multivariate Testing
Analysis
Online Advertising
Retail
Social Media
Web Analytics
Segmentation
Excel
Competitive Analysis
Ecommerce
Coremetrics Analytics
Management
Omniture
Business Analysis
Data Visualization
Data Analysis
Analytics
Crm
Analytique
User Experience
Conversion Optimization
Business Intelligence
Strategy
Crossfit

Contact information

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Work email
•••••@powerdigitalmarketing.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Power Digital Marketing

Advertising Services · 2.4K employees · Founded 2012 · San Diego, California, United States

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

powerdigitalmarketing.com

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About Scott Zakrajsek

Experience

VP, Data Intelligence

Education

University of Michigan

The Ohio State University

Skills

Find verified contacts for anyone on LinkedIn