Scout Albertson
Hospitality Marketing Professional
- Role
- Senior Marketing Manager at Delaware North
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Scout Albertson
Strategic hospitality marketing leader with a passion for creating meaningful travel experiences and driving results. I lead integrated demand generation and digital marketing strategies for Parks & Resorts at Delaware North, partnering closely with revenue management and distribution teams to grow occupancy, ADR, and direct booking share. Known for connecting brand storytelling with commercial performance, I focus on elevating brand presence, deepening guest engagement, and delivering thoughtful, data-informed marketing that inspires travelers and drives impact.“How do you go from where you are to where you want to be? I think you have to have an enthusiasm for life. You have to have a dream, a goal. And you have to be willing to work for it.” - Jim Valvano
Experience
Senior Marketing Manager
Jan 2024 — Present · Buffalo, NY, US
Lead integrated marketing strategy across demand generation, digital channels, and distribution to drive occupancy, ADR, and revenue growth across lodging and tour properties. Leverage pacing data, demand trends, and audience insights to inform campaign optimization, media investment, and broader commercial strategy, while developing full-funnel programs that balance brand awareness with demand capture to increase qualified traffic, conversions, and direct bookings. Partner cross-functionally with revenue management, operations, and sales to align promotions and channel strategies with seasonal demand, and oversee cross-channel execution with internal teams and agencies to ensure performance, efficiency, and measurable ROAS. Support PR and earned media efforts to amplify visibility and demand, while mentoring team members to strengthen capabilities in brand development, strategic thinking, and marketing execution.
Education
Trinity High School
High School Diploma, Sport mangement/ business
2006 — 2010
North Carolina State University
Bachelor of Science (BS), Business Administration and Management
2010 — 2014
North Carolina State University
Bachelor's degree, Sport Management
2010 — 2014
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