Scott MacGregor
Director, Strategy & Design - Digital Products @Hatch
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WORK HISTORY
Director, Strategy & Design - Digital Products @Hatch
Toronto, ON, CA
I lead the Strategy & Design group for Hatch\'s Digital Products team, where we\'re shaping the future of operational intelligence in critical infrastructure industries. My current focus is on NextGen Vista—a cutting-edge hydropower scheduling and optimization platform designed to help operators adapt to real-time grid volatility, shifting demand, and climate variability. I focus on making AI practical and trusted in industrial environments—building tools engineers can rely on to make progress every day.Alongside Vista, I helped build HITM, our tailings management platform, and continue to support product development across mining, energy, and infrastructure. Whether it\'s integrating AI into asset strategy or building digital products that reflect deep operational realities, I’m passionate about enabling progress through design, intelligence, and execution. I’m proud to lead a multidisciplinary team driving change from vision to implementation.
EDUCATION
Humber College
Copywriting
Queen's University
BaH, English and History
SKILLS
ABOUT SCOTT MACGREGOR
For over 15 years, I’ve been fiercely passionate about helping companies build empathetic experiences that fight apathy and lead to happy, engaged, loyal customers who can’t help but share the experience with others.I believe in the power of design to solve any problem, no matter how complex it may be. It\'s this belief that drives me to tackle wicked problems in challenging industries such as finance, telecommunications, and pharma. I also firmly believe that anyone can be creative, no matter what their job title may be. This philosophy defines my approach to leadership, as I strive to unlock the creative potential of everyone I work with. I’ve had the great pleasure of leading sketch sessions with everyone from executive team members to junior product managers and am always blown away by how creative people can be when you give them the chance. I’m always looking for my next big, complex problem to solve. I’m dedicated to helping customers fall in love with the products, services, experiences and brands they invest their time and money in, while at the same time helping to drive significant business results.
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