Scott Yambor
SVP, Media at Serino Coyne
- Role
- SVP, Media at Serino Coyne
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Scott Yambor
Strategic integrated media, advertising, and marketing executive with history of creating value with optimal campaign creation and execution across all channels. Developed and managed a broad range of campaigns, inclusive of all emerging digital advertising and targeting tactics.Known for integrity, precision, relationship building, and ability to work smarter.Record of success integrating cross-channel media strategies into overall marketing communication plans to drive innovation and business results. Exceptional organizational skills to drive multiple programs, engage diverse stakeholders, maximize resources, and systematize operations in complex, fast-paced environments. Strong relationship builder and people manager with record of making sound hiring decisions, developing talent for promotion, and leading teams to deliver results.
Experience
SVP, Media
Jun 2022 — Present
Education
Fordham University
Bachelor of Arts, Communications
1989 — 1993
Skills
- Broadcast
- Integrated Marketing
- New Media
- Online Advertising
- Media Buying
- Mobile Marketing
- Interactive Marketing
- Comscore
- Creative Direction
- Digital Media
- Media Planning
- Media Strategy
- Negotiation
- Digital Marketing
- Interactive Advertising
- Digital Strategy
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