Scott Westenberger
- Role
- Staff Product Manager at Illumina
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Scott Westenberger
Molecular Genomics Scientist with over 12 years in biotech industry supporting next…
Experience
Staff Product Manager
Nov 2021 — Present
Business Planning and Strategy: ·Defines and maintains the strategy and business plan for applications utilizing DNA Library prep ·Assesses market needs and gaps, opportunities and trends, competitive landscape, and for Whole genome sequencing (WGS) ·Defines product requirements, business cases and project proposals for new programs and product enhancements Product Lifecycle Management: ·Leads strategy development and proposals for new and sustaining projects, from product concept to EOL ·Serves as primary customer advocate during product development; drives market requirements and tradeoff decisions ·Defines product value proposition, positioning and pricing ·Develops & delivers content for new product technical & sales training ·Partners with Segment and Regional Marketing teams to provide guidance, input, and support for launch strategy and plans ·Manages on-market products to drive uptake and growth; manages product enhancements, develops promotions and provides sales support ·Interfaces with manufacturing operations, quality and planning to ensure product supply and performance meet customer expectations ·Provides short and long-term demand forecasts Cross-functional Leadership: ·Provides vision and serves as primary subject matter expert for WGS and enrichment market across the organization ·Establishes and maintains relationships with key customers and partners ·Provides input (e.g, product, service needs) to technical platform roadmap Modeling and analytics: ·Develops and maintains detailed analyses and models of competitive landscape, market share, and revenue projections
Skills
- Microarray Analysis
- Molecular Biology
- Purification
- Rna
- Genotyping
- Dna
- Qpcr
- High Throughput Screening
- Sequencing
- Infectious Diseases
- Life Sciences
- Rna Isolation
- Lifesciences
- Transcriptomics
- Microarray
- Cell
- Gene Expression
- Assay Development
- Tissue Culture
- Genomics
- Dna Sequencing
- Cell Biology
- Cell Culture
- Molecular Genetics
- Gene Expression Profiling
- Genetics
- Elisa
- Sequence Analysis
- Rt-Pcr
- Microarrays
- Proteomics
- Pcr
- Bioinformatics
- Epigenetics
- Microbiology
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