Scott Jacob

About Scott Jacob

At Array Digital, I have been making impactful traffic growth strategies as a Senior SEO Strategist. The focus is on optimizing websites and enhancing conversion rates (CRO) through on-page/off-page optimization, keyword research and content strategy. Collaborating with diverse teams, efforts are directed toward improving lead generation, crafting effective content strategies, and refining user experiences for clients across multiple industries.With over a decade of experience in digital marketing and SEO, a commitment to innovation and data-driven decision-making defines the approach. Previous roles involved consulting on organic search strategies, implementing marketing automation, and managing and building WordPress web projects. Passionate about leading teams to help organizations maximize their online presence and achieve sustainable growth through tailored, results-oriented solutions.

Experience

1. Senior Client-facing Seo Strategist

   Array

   Aug 2024 — Present

   At Array Digital, I focus on creating impactful digital strategies as a Senior SEO Strategist. My role involves optimizing websites and enhancing conversion rates to drive measurable business growth. I collaborate with diverse teams to improve lead generation and refine user experiences, ensuring our clients achieve their digital marketing goals.

Education

• Google

  Google Analytics Certification

• Southern Methodist University

  Bachelor of Science (B.S.), Management Science and Operations Research; Minor in Business.

• Google

  Google AdWords Certification