Scott Tibbs
Mobile Device Strategy Leader - Lenscrafters @Luxottica
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WORK HISTORY
Mobile Device Strategy Leader - Lenscrafters @Luxottica
Mason, OH, US
Turn known consumer pain points into actionable solutions to improve overall patient and customer journey experience. Drive strategy and deployment of mobile solutions across LensCrafters fleet of Retail Stores, 5MM+ customers, and 15K+ associates leveraging analytics to measure program impact. Integrated a mobile device and App lifecycle strategy across 8500+ tablets within the LensCrafters Retail Fleet facilitating new capabilities and delivering tablet-based content. Led the deployment of AccuFit capabilities on the tablets providing our Retail Associates with more accurate eye measurements and a better fit for our eye glasses customers which led to an increase in the Net Promoter Scores. Accountable for strategic planning, design, testing, execution, roll out and maintenance of a Global Dashboard giving LensCrafters Field leaders the ability to review their business and make corrections in real-time.
EDUCATION
Wright State University
Bachelor’s Degree, Computer Science with Business Minor
SKILLS
ABOUT SCOTT TIBBS
Marketing Strategist Business Development Contact: Scott Tibbs t•••••••@gmail.comCritical-thinker, innovative and creative problem solver. Demonstrated success in B2C, branding, consumer acquisition, e-commerce, PPC, SEO, CRM, project management, digital marketing, mobile marketing, and social media. Decisive and collaborative leader. Data Driven. Business Development. Excellent communication skills.Core Competencies:Digital Marketing Management Strategic Planning & Solutions EcommerceSearch Engine Optimization (SEO) Pay Per Click Campaigns (PPC) Data AnalyticsKey Performance Indicators (KPIs) Measurement Social Media Management Brand AwarenessProject Management Content Marketing Creative Problem Solving Strategic Business SolutionsProcess Improvement Team Building Technology Solutions Client Relations CRM Mobile Marketing Website Development Agency Relations Team Leadership Lead Generation
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