Scott Tibbs

About Scott Tibbs

Marketing Strategist Business Development Contact: Scott Tibbs t•••••••@gmail.comCritical-thinker, innovative and creative problem solver. Demonstrated success in B2C, branding, consumer acquisition, e-commerce, PPC, SEO, CRM, project management, digital marketing, mobile marketing, and social media. Decisive and collaborative leader. Data Driven. Business Development. Excellent communication skills.Core Competencies:Digital Marketing Management Strategic Planning & Solutions EcommerceSearch Engine Optimization (SEO) Pay Per Click Campaigns (PPC) Data AnalyticsKey Performance Indicators (KPIs) Measurement Social Media Management Brand AwarenessProject Management Content Marketing Creative Problem Solving Strategic Business SolutionsProcess Improvement Team Building Technology Solutions Client Relations CRM Mobile Marketing Website Development Agency Relations Team Leadership Lead Generation

Experience

1. Mobile Device Strategy Leader - Lenscrafters

   Luxottica

   Aug 2017 — Present · Mason, OH, US

   Turn known consumer pain points into actionable solutions to improve overall patient and customer journey experience. Drive strategy and deployment of mobile solutions across LensCrafters fleet of Retail Stores, 5MM+ customers, and 15K+ associates leveraging analytics to measure program impact. Integrated a mobile device and App lifecycle strategy across 8500+ tablets within the LensCrafters Retail Fleet facilitating new capabilities and delivering tablet-based content. Led the deployment of AccuFit capabilities on the tablets providing our Retail Associates with more accurate eye measurements and a better fit for our eye glasses customers which led to an increase in the Net Promoter Scores. Accountable for strategic planning, design, testing, execution, roll out and maintenance of a Global Dashboard giving LensCrafters Field leaders the ability to review their business and make corrections in real-time.

Education

• Wright State University

  Bachelor’s Degree, Computer Science with Business Minor

Skills

• Creative Problem Solving
• SEO
• Social Media Marketing
• Business Analysis
• Business Process Improvement
• Mobile Devices
• Strategic Planning
• Brand Architecture
• Client Relations
• Interactive Marketing
• Change Management
• Digital Media
• Pay Per Click (Ppc)
• Consumer Products
• Competitive Analysis
• Analytics
• Key Performance Indicators
• Marketing
• Online Marketing
• Segmentation
• Lead Generation
• Vendor Management
• Performance Management
• Crm
• Strategy
• E-Commerce
• Mobile Marketing
• Analytical Skills
• Digital Marketing
• Product Marketing
• Management
• Team Building
• Brand Management
• Cross-Functional Team Leadership
• Brand Awareness
• Marketing Strategy
• Project Management
• Digital Strategy
• Customer Insight
• Search Advertising