Scott T Henderson

Experience

1. Sr Manager, Digital Marketing

   Galileo Financial Technologies

   Mar 2023 — Present

   Over the past 14 months at Galileo, my team and I have had the opportunity to deliver meaningful results for the company. I\'ve helped increase awareness, engagement, and grow our pipeline which included developing and launching the new Galileo website on time and within budget, which has served as a strong foundation for future growth. I\'ve also improved SEO marketing to account for 41%+ new leads in 2022. To significantly grow and pivot FY 2022 pipeline, I\'ve expanded and tested new digital channels, ad creative, and content formats in partnership with Product and the entire Marketing team. I\'ve also improved paid digital contribution, with leads increasing by 836% Y/Y,$CPLead decreasing by 71% Y/Y, Lead CVR% increasing by 357%, and $CPA decreasing by 31%. It has been awesome to leverage my Spanish-speaking skills to increase brand awareness in Latin America and grow our lead funnel.

Skills

• Negotiation
• Sales
• Team Leadership
• Time Management
• Personal Finance
• Customer Service
• Management
• Microsoft Office
• Public Speaking
• Leadership
• Marketing
• Finance
• Social Media