Scott Fraser
Account Director - Maternity Cover @Union Direct
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WORK HISTORY
Account Director - Maternity Cover @Union Direct
Edinburgh, GB
Leading a team of Account Managers supporting multiple brands across the Lloyds Banking Group portfolio, including Scottish Widows, Halifax and Black Horse Finance.My role sits at the intersection of people leadership, operations, creativity and commercial delivery. I oversee workflows, guide creative output and manage financial forecasting to ensure our teams deliver high-quality work while staying on track commercially.Day to day that means balancing strategy, structure and a healthy dose of problem-solving — helping teams do their best work while keeping projects running smoothly across multiple brands and priorities.
EDUCATION
Heriot-Watt University
MA, Management with Marketing
SKILLS
ABOUT SCOTT FRASER
Experienced marketing professional with a mix of agency and client-side experience. Broad range of marketing skills and experiences in planning, implementing and evaluating campaigns as well as collateral development, events, digital and experiential activity across sectors including charity (RNLI), public sector (Scottish Government ‘Healthier’ and ‘Safer’ campaigns), drinks (The Dalmore and Caledonian Brewery) and financial services (Scottish Widows) amongst others.
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