G. Scott Swiger
Vice President of Digital Services @Chumney & Associates
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WORK HISTORY
Vice President of Digital Services @Chumney & Associates
Greenville, SC, US
As Vice President, I oversee the agency’s entire digital division, leading a talented team responsible for managing comprehensive digital advertising and web strategies for over 100 car dealerships across the U.S.In this role, I’ve pioneered the use of AI tools and machine learning strategies to boost ad efficiency, enhance targeting precision, and maximize ROI. I\'m also at the forefront of testing and deploying custom AI models to automate workflows, optimize budget allocation, and predict consumer behavior across digital platforms.Some of my responsibilities include: Direct all paid search (SEM) strategy across accounts; oversee monthly spend exceeding $2M. Leverage AI for ad personalization, bid strategy optimization, and performance reporting. Manage SEO strategies, UX planning, CMS content architecture, and conversion-focused design. Guide cross-functional teams to deliver integrated digital campaigns aligned with dealer objectives. Evaluate analytics and attribution models to improve campaign effectiveness and customer journey insight. Serve as the agency’s internal AI consultant for digital marketing transformation.
EDUCATION
Covenant College
Biblical Studies and Youth Ministries
University of South Carolina Upstate
Business Management
SKILLS
ABOUT G. SCOTT SWIGER
Driving automotive dealerships into the AI era, one 40%+ ROI campaign at a time.As VP of Digital Services at Chumney & Associates, I lead the strategy, team, and technology that powers digital growth for 100+ dealerships nationwide. My teams manage $20M+ in annual media, blending predictive analytics, machine learning automation, and full-funnel SEM to deliver results most agencies only promise: 30–50% efficiency gains, higher close rates, and millions in incremental profit for clients.I didn’t inherit this expertise, I built it. In 2008 I helped start a digital agency in a spare bedroom in Greenville, SC. In just four years we hit $5M in revenue. That journey taught me how to scale teams, win big budgets, and turn data into dominance, lessons I now apply every day for dealership groups and Tier-3 automotive marketers.What gets me up in the morning? Knowing AI isn’t coming for automotive marketing, it’s already here, and most dealers are 18–24 months behind. My mission is to close that gap with tools and strategies that actually move metal.Currently obsessed with:• Predictive bidding & creative optimization via machine learning• Cross-channel attribution in a cookieless world• Turning first-party dealership data into unfair advantagesSouth Carolina native, husband, father of three, and unapologetic follower of Jesus. When I’m not dissecting campaign data or speaking on AI in automotive, you’ll find me coaching my kids’ sports teams or serving at my local church.If you’re a dealer principal, OEM leader, or agency owner who believes marketing should be the #1 profit center (not a cost center), let’s talk.
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