Scott Sterling

About Scott Sterling

As a technical writer, I have created engaging and informative content for various platforms and audiences. My work ranges from short-form social media posts to long-form research reports and manuals. I have also managed the social media accounts of a leading software company, growing its online presence and reputation. I am proficient in using various technical tools for writing, publishing, content management, and IT service management. Some of the tools I have used include Microsoft Word, Google Office suite, Hootsuite, Confluence, Hubspot, Sprout Social, Wordpress, Google Analytics, Mindtickle, BMC, Ivanti, and Cherwell.

Experience

1. Senior Content Strategist

   Edmentum

   Jul 2023 — Present

   As a campaign content strategist, I create and curate content for outbound campaigns that drive brand awareness, affinity, and sales. I work with the marketing team to define campaign audiences, personalize content, and write and edit copy for multiple channels, including email, landing pages, advertising and more. I use analytics to measure and improve campaign content effectiveness, and stay up-to-date with industry trends and best practices.

Education

• University of South Florida

  Bachelor of Arts, English

  1999 — 2003

Skills

• White Papers
• Public Speaking
• E-Learning
• Writing
• Twitter Marketing
• Educational Technology
• Linkedin
• Microsoft Office
• Case Studies
• Social Media
• Strategic Planning
• Search Engine Optimization (SEO)
• Newsletter Production
• Staff Development
• Strategic Partnerships
• Marketing
• Copywriting
• Google Analytics
• Editing
• Social Media Communications
• Google Docs
• Teaching
• Twitter
• Business Writing
• Press Releases
• Instructional Design
• Sprout Social
• Microsoft Word
• Grant Writing
• Curriculum Design
• Social Media Marketing
• Marketing Communications
• Facebook
• Commentary
• Social Media Consulting
• Blogging
• Corporate Social Media