Scott Stanchak

About Scott Stanchak

I’m the Vice President of Affiliates & League Products at the NBA, where I lead global strategy, innovation, audience growth, and product development across 100+ digital platforms tied to the NBA’s 2K League, Basketball Africa League, G League, WNBA, Junior NBA, and NBA Cares.Our team builds fan-first digital experiences — from overseeing WNBA League Pass to launching the BAL’s streaming platform across Africa and introducing the league product’s first non-NBA revenue stream through 92 FIBA World Cup games in 2023.Previously, I led the NBA’s Emerging Technology group, launching 25+ fan-facing innovations in AR, mixed reality, and conversational A.I. We also reimagined NBA League Pass with alternative audio/video feeds, interactive overlays, co-viewing, and other personalized features — many now standard in the streaming space. In 2019, we redesigned NBA All-Star Voting for the first time in five years.I’m also a co-founder of the NBA’s Next Gen direct-to-consumer products, which I helped lead from inception in 2018 through launch in 2022, redefining how fans experience the game digitally.Our work has been recognized with a Sports Emmy (2021), “Leaders in Sports 40 Under 40” honor (2020), and featured in Fast Company, WSJ, ESPN, and Forbes.Beyond the NBA, I’ve taught 14-week graduate-level courses in Digital Marketing and E-Commerce Marketing at New York University each Fall, Spring, and Summer, and frequently speak at conferences and companies, including CES, SXSW, Wharton, Google, and Walmart.Earlier in my career, I led digital platform partnerships, acquisition marketing, and e-commerce operations at The New York Times, and held product and marketing roles at Avis Budget Group and AT & T. I’ve also built three mobile apps with more than 500k downloads, including the word game LetterSlider (now at LetterSlider.com) and Winery Passport (Food & Wine Magazine\'s \"Top Travel Wine App\").

Experience

1. Vice President, Affiliates & League Products

   National Basketball Association (NBA)

   Mar 2021 — Present · Secaucus, NJ, US

   As the Vice President, Affiliates & League Products, I lead strategic business operations, product development, audience growth, and innovation across a global portfolio of 100+ league and team websites, mobile apps, and connected apps associated with the NBA\'s 2K League, Basketball Africa League, G League, WNBA, and programs such as Junior NBA and NBA Cares.Our team is dedicated to creating best-in-class consumer experiences with an additional focus on increasing revenue, audience, and engagement. This includes overseeing the WNBA\'s direct-to-consumer subscription business (WNBA League Pass), launching the BAL’s website in 2021 with live and on-demand game streaming for fans in Africa, and introducing the league product’s first non-NBA revenue stream with a package of 92 FIBA World Cup Games in 2023.

Education

• Raritan Valley Community College

  Communication Arts, TV, Radio, Print Journalism

  2000 — 2003

• Ramapo College of New Jersey

  Communication Arts, TV, Radio, Print Journalism

  2003 — 2005

Skills

• Sem
• Business Planning
• Mobile Product Development
• Business Intelligence
• Partner Management
• Mobile Search
• SEO
• Digital Journalism
• App Store
• Online Content
• Organizational Leadership
• Website Development
• University Teaching
• Marketing
• Writing
• Omniture
• Web Content Optimization
• Mobile Consulting
• New Media
• Social Media Marketing
• Digital Strategy
• Strategic Content Development
• Web Content Creation
• Career Development
• Ilog
• Marketing Strategy
• App Store Optimization
• Google Analytics
• User Interface Design
• Photoshop
• Strategic Leadership
• Management
• Relationship Management
• Interactive Marketing
• Collaborative Problem Solving
• Mobile Strategy
• Iphone Application Development
• Css
• Mobile Technology
• Statistical Data Analysis