Scott Spatny
Director of Marketing and Communications | Digital Marketing Strategist | Client Experience Optimizer | Data First Decisionmaker
- Role
- Ecommerce Marketing Manager at Firelands Scientific
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Scott Spatny
At Premier Financial Corp, I have led initiatives to enhance the digital banking experience, driving customer engagement and satisfaction through strategic platform launches and data-driven marketing. Spearheading the implementation of Zelle P2P, SavvyMoney, and Yodlee, I have successfully integrated analytics to refine marketing strategies and improve customer interactions. My expertise in marketing communications and digital marketing has empowered executive leadership with actionable insights, optimizing campaign performance and business growth. Beyond financial services, my experience as a Marketing Strategist for small businesses underscores my ability to drive measurable results across industries. I have successfully executed high-impact SEO strategies, significantly increasing visibility for clients, such as an electrician service, while also streamlining operational efficiencies for a chiropractic practice. My passion for innovative marketing solutions, customer-centric strategy development, and leveraging digital channels for business expansion makes me well-positioned to lead marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. If you\'re a like minded marketing and communications professional, let\'s connect and discuss our experiences. Marketing Strategy | Digital & Social Media Marketing Plans | Budget Management | Brand Positioning | Content Strategy | Multi-Channel Campaigns | SEO | Data Analytics & Insights | Intuitive End-to-End Customer Experiences | Lead Generation | Influencer Marketing | Data-Driven Marketing | Process Optimization | Client Engagement | Competitive Research | Stakeholder Communication | Cross-Functional Leadership | Innovation | AI Marketing Automation
Experience
Ecommerce Marketing Manager
Jun 2025 — Present · Westlake, OH, US
Working on email campaigns and websites for a fast growing company full of hard working individuals. I\'m managing vendors, and bringing analytical insights and strategies to help drive marketing efforts forward.
Education
Cleveland State University
BA
Kent State University
MBA
Skills
- SEO
- Business Analysis
- Omniture
- Sdl Tridion
- Marketing Strategy
- Entrepreneurship
- Marketing
- Strategy
- Advertising
- Client Relationship Building
- Online Marketing
- Leadership
- Marketing Communications
- Search Engine Optimization
- Coaching
- Social Media Marketing
- Business Strategy
- Social Media
- Strategic Consulting
- Crm
- Online Advertising
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