Scott Sinclair
Vice President, Strategy @Critical Mass
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WORK HISTORY
Vice President, Strategy @Critical Mass
Calgary, AB, CA
EDUCATION
University of Regina
Bachelor, Business Administration, Marketing
SKILLS
ABOUT SCOTT SINCLAIR
Since the start of my career, I’ve been fascinated by the intersection of technology, brands, and consumer behavior. Whether working with agencies in Canada or overseas, I’ve always been driven by a curiousity to understand how people interact with technology—and how those interactions shape their relationships with the brands they love. At my core, I love solving problems, uncovering insights, and finding new ways to create meaningful connections between brands and consumers.
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