Scott Sidhu
Senior Brand Planner @EP+Co
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WORK HISTORY
Senior Brand Planner @EP+Co
New York, NY, US
Leading creative brief development and deck design• Briefing creative teams and being a strategic partner throughout creative development• Conducting client facing presentations & workshops• Developing brand equity pyramids & comms frameworks• Carrying out secondary desk research, primaryresearch, surveys, and social listening intelligence reports• Synthesizing research into actionable insights• Identifying cultural trends to inform creative development• Mining text based data and analyzing it with NLP• Visualizing data into compelling stories• Participating in new business development• Managing 2-4 work streams at a time
EDUCATION
Hawaii Pacific University
Bachelor's degree, Advertising & Public Relations, Strategic Communications
Massachusetts Institute of Technology
Certificate, Big Data and Social Analytics
Miami Ad School
Account Planning Bootcamp, Advertising
SKILLS
ABOUT SCOTT SIDHU
Associate Director of Strategy & Insights with a passion for creating spaces that enable…
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