Scott Seiden
B2B technology marketing leader; strategic planning and detailed execution that generate consistent, high quality results.
- Role
- Director Strategic Marketing, Keysight Eda Portfolio at Keysight Technologies
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Scott Seiden
Proven remote worker. Integrated strategic marketing and communications expert for the technology Industry. New market builder and category creator. Evangelist. Enabler for Executive Thought Leadership. Content developer and producer. Chasm crosser. Relationship marketer. Customer advocate. Thirty years and still passionate about making complex technology easy to understand.
Experience
Director Strategic Marketing, Keysight Eda Portfolio
Jan 2022 — Present
Leads Marketing and Field Enablement Team in development of strategic go-to-market programs for the Keysight EDA software business (formerly EEsof) to operationalize the Land, Adopt, Expand, Renew (LAER) software model in six market segments. Creates and implements industry thought leadership, positioning and messaging, product launch, web, customer reference/advocacy, and communications programs working cross-functionally with sales, product management, R&D, support, partners/alliances, and executive management teams. Raises business profile and awareness within the EDA, semiconductor, and electronic systems industries. Collaborates with corporate marketing to drive demand generation, growth marketing, and public relations campaigns.
Skills
- Management
- Sales Enablement
- Software as a Service (Saas)
- Business Development
- Strategic Planning
- Lead Generation
- Cloud Computing
- Cross-Functional Team Leadership
- Marketing Strategy
- Channel
- Customer Reference Programs
- Integrated Marketing
- Strategic Partnerships
- Leadership
- Business Intelligence
- Product Marketing
- Product Launch
- Go-to-Market Strategy
- Consulting
- Team Management
- Enterprise Software
- Demand Generation
- Marketing Communications
- Customer Reference
- Outsourcing
- Product Management
- Executive Management
- Solution Selling
- Sales
- Management Consulting
- Saas
- Program Management
- Public Relations
- Strategy
- Competitive Analysis
- Start-Ups
- Marketing
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