Scott Roy

About Scott Roy

I own and manage Trigger-Switch Marketing Services, a marketing agency specifically…

Experience

1. President Executive Consultant

   Trigger-Switch Marketing Services

   Aug 2014 — Present · Catoosa, OK, US

   Responsible for providing strategic consulting and directing all project management, graphic design, production and installation of marketing projects for clients utilizing a team of contractors and specialists.Lead the creation/definition of brand identity for various clients Including creation of new company logos, brand color schemes and key graphic elements that can be utilized in all marketing platforms – print, digital (website, social media, YouTube, digital advertising), packaging design, retail presence and POP, and trade shows Managed development of multiple HTML5 websites and e-commerce website for retail and manufacturing clients Directed all SEO and SEM marketing activities for Trigger-Switch and various clients Drive monthly creation, deployment, and tracking of client consumer e-newsletter Digital Marketing - Design of digital assets including website design, e-commerce design, email database management, e-newsletter campaigns, and social media marketingAdvertising - Advertising design and media buying for print, digital and outdoorConsumer Promotional programs - Retail promotions, Facebook promotions, coupons, rebates and loyalty program offersNew Product packaging design and launch - Product packaging, labeling, product literature, owners manuals, product presentation materials, and public relations supportDesigning POP displays for retail channelsMarket research - Management of primary and secondary research. Primary research includes creation, deployment and reporting for web-based surveys, focus groups, and consumer product testing

Education

• Northwestern Oklahoma State University

  BS

  1992 — 1996

• Oklahoma State University

  MBA

  1997 — 1999

Skills

• Market Development
• Advertising
• Market Segmentation
• Database Management
• Retail Packaging
• Product Marketing
• Social Media Marketing
• Consumer Electronics
• Market Research Project Management
• Html
• Customer Engagement
• Survey Design
• Global Research
• Promotions
• Database Segmentation
• Adobe Creative Suite
• Budget Management
• Management
• Trade Show Management
• Computer Graphics
• Marketing
• Database Marketing
• Product Management
• Survey Development
• Product Launch
• Marketing Strategy
• Microsoft Office
• Email Marketing
• Online Marketing
• Global Marketing
• Contract Negotiation
• B2c Marketing
• Customer Insight
• Web Design
• Contract Management
• Marketing Research
• Online Advertising
• Facebook
• Market Research
• Packaging Design