Scott Rogers

Shopper Analytics Specialist @V-Shopper

CA

As a Marketing Insights Specialist at V-Shopper, I work specifically with CPG manufacturing companies to help brand owners make confident, data-driven marketing decisions that have a direct impact on shopper behavior and business results at the moment-of-truth (instore), when most purchase decisions are store made. V-Shopper uses an advanced VR store test platform to power many virtual test market solutions and is in fact, the first virtual store test solution to accurately track BOTH shopper eye movement & purchases. Testing uncovers both shopper facts [observed behavior] and associated shopper insights [attitudes & perceptions] to confidently predict shopper behavior impact of marketing decision relating to:• Package Design• New Products• Advertising• Brand Naming• Brand Positioning• Claims/ Benefits• Pricing• MerchandisingVery quick & cost effective testing method - conduct a virtual test market using real store stimuli from the store of your choosing, for as little as $5k.See attached chart for V-Shopper’s many advantages vs alternative options.V-Shopper’s research efficacy has been validated by two different universities and findings were published through a white paper (.85 correlation vs in-market am always interested in making new connections and networking amongst my peers on LinkedIn. Hit me up for a quick chat or a virtual coffee sometime: s••••@v-shopper.com | M: 64••••••25

Wilfrid Laurier University

Bachelor of Business Administration (BBA)