Scott Roever

About Scott Roever

Full-Spectrum Digital Experience Strategy | Dependable marketing professional with over 20 years of experience. Adept at developing and executing integrated B2B and B2C marketing plans incorporating digital-website content development, campaign-social media management, analytics reporting, and new business-referral development. Ideally as a Director /Digital Marketing Manager.Experience managing the full spectrum digital experience from strategy to hands on execution that is both user centric and results oriented. I enjoy solving strategic challenges through problem definition, testing, and analysis.Specialties:*Experience in B2B and/or B2B2C marketing to primary healthcare, healthcare SaaS, and/or health systems*Healthcare Marketing including Patient Direct, Product Marketing and Digital Acquisition teams*Healthcare Business Referral Development*Email Campaign Management *Email Marketing Strategy*Event Planning for Trade Shows *Event Planning for Clinical Recruiting *A/B Testing*Marketing Communications *Customer Segmentation Strategy*Lead Generation Strategy*Social Media Management-HubSpot Certified*Google Analytics*Web Analytics Management*Customer Experience (CX) Analysis*Consumer Behavior*Competitive Intelligence*Brand Management*Category Analysis *Post-Event and Campaign Analysis*SEO Web Content Creation*SEO Web Content Analysis*Geo-demographic Analysis *Customer Relationship Marketing*Product Strategy Roll-out*e-Commerce Cross Selling Strategy *Interactive Project Management*WordPress CMS*Search Engine Optimization (SEO)*HTML*Microsoft Office*Adobe Photoshop*Adobe Creative Suite

Experience

1. Director of Marketing and Referral Development (Consulting)

   Aveomedical

   Sep 2017 — Present · Dallas-Fort Worth, TX, US

   AveoMedical is a new patient-centered care platform for senior living. We deliver mobilized primary care services that are preventive and technology enabled through telehealth and an advanced patient portal to bring a higher level of service and communication to patients, providers, caregivers, and families.•NEW LEAD GENERATION for PATIENT CENSUS GROWTH: Successfully launched three onsite clinics with on-demand primary care from physician (PCP) and wellness teams (NP & MA) at CCRCs (retirement communities); Incorporated Telemedicine via TytoCare™ for remote sessions; ZOHO CRM administrator for lead generation records•IMPROVED CLINICAL OUTCOMES for SENIOR RESIDENTS: In two years+ 52% conversion rate of ILF residents enrolled into our PCP practice and clinical team has performed 1,300 primary and patient care services; Lowered ER rates due to our clinical integration and high touch model running medication adherence programs•CLINICAL STAFF RECRUITMENT: Created and executed digital recruitment campaigns resulting in new hire of NP and MA staff for on-site clinic and rounding at CCRC•SOCIAL MEDIA LEAD GENERATION STRATEGY: HubSpot Certified, 8 years of experience managing social media strategy and content; Defined KPIs for lead generation and sales enablement

Education

• University of Arizona

  Bachelor's Degree, Media and Marketing

• University of Phoenix

  MBA, e-Business

Skills

• Product Marketing
• Merchandising
• Social Media Marketing
• Web Analytics
• Cross Selling
• Brand Management
• Marketing Strategy
• Google Adwords
• Lead Generation
• Digital Marketing
• Consumer Insights
• Coremetrics Analytics
• Media Relations
• Google Analytics
• Retail Analysis
• Marketing Research
• Web Merchandising
• Marketing
• Media Research
• Strategy
• E-Commerce
• Market Research
• Email Marketing
• Product Management
• Customer Insight
• Campaign Strategy
• Advertising
• Web Project Management
• Retail
• B2b