Scott Richards
Senior Director of Sales @CG Roxane LLC (Crystal Geyser® Alpine Spring Water®)
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WORK HISTORY
Senior Director of Sales @CG Roxane LLC (Crystal Geyser® Alpine Spring Water®)
Leading branded and private label new business development and distribution expansion through channel specific strategically developed sales and marketing initiatives. Delivering strong category disruption and revenue growth in all business channels and dedicated optimization of the natural channel.
EDUCATION
Lehigh Carbon Community College
Associate’s Degree, Business Management
ABOUT SCOTT RICHARDS
Sales Leader with a track record of success in the Consumer Product Goods Industry driving revenue and securing new business in highly competitive markets. Skilled in Enterprise Selling Solutions, Strategic Planning, and Negotiating with National Accounts. Energetic and recognized for delivering results, developing long term industry relationships, and driving strategic initiatives that exceed objectives. • Executive Level Selling• New Product Launches & Product Education• Private Label, Branded & All Natural Product Specialist • Dollar, Military and Export Channel Account Development• Executive Sales Presentation Skills • Creative Go to Market Sales & Marketing Strategies • Broker Management • Contract Negotiation • Creative Marketing Programs • Sales Team Leadership & Training
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