Scott Richards

About Scott Richards

I am a marketing and communications professional specializing in the management of advertising strategies, sports statistics, client relations development, data analysis, account management and professional sports ticket sales and operations. Additionally, I have extensive experience working in community relations, research and proposal creation, event management, merchandising and public speaking. Throughout my professional career, I’ve been tasked with managing multimillion-dollar budgets, developing and presenting customized multi-platform advertising strategies, entertaining visiting client stakeholders, cold calling new potential sales groups, and establishing and growing media relationships with both regional and national partners. I have led the Williamsport Crosscutters group sales department to a record-breaking year, and have overseen a budget growth of 73% in my account with Gregory Welteroth Advertising over a 5 year period by continually looking for the most effective advertising methods that will deliver maximal results. I have an advanced working knowledge on Microsoft Excel, and significant experience using programs such as Tableau, MRI Simmons Insights, Google Analytics, Glitnir Ticketing, Scarborough, Kantar Stradegy and Clear Decisions.For both professional and personal use, I’ve acquired a large amount of knowledge on topics such as the history and stories of professional auto racing, television scheduling and ratings, professional football and baseball, and political election results. This interest in data collection and analysis allowed me to become my team’s research lead at Gregory Welteroth Advertising, where I created multiple templates to allow for easier interpretation of raw sales, consumer behavioral and psychographic information. I have been recognized by management and professional role models for my photographic historical recollection and being able to hold discussions and create presentations that can be customized to fit any level of interest a professional or personal client may have. Since 2018, I have freelanced as a statistician for multiple individuals and companies, including Racing Insights and their coverage of both the NASCAR Cup Series and Superstar Racing Experience, the Indianapolis Motor Speedway Public Address team, the IMS Radio Network, NBC/Peacock, WISH-TV in Indianapolis and have been published in multiple articles on RACER.com.If you have any questions, please feel free to reach out on LinkedIn or via email at s••••••••@gmail.com.

Experience

1. Manager - Racing Insights

   NASCAR

   Apr 2024 — Present · Charlotte, NC, US

Education

• Lycoming College

  Bachelor of Arts (B.A.), Corporate Communication

  2007 — 2011

Skills

• Public Relations
• Online Advertising
• Marketing Strategy
• Media Planning
• Integrated Marketing
• Social Media Marketing
• Merchandising
• Email Marketing
• Direct Marketing
• Community Relations
• Ticket Operations
• Social Media
• Public Speaking
• Digital Marketing
• Event Management
• Advertising
• Marketing Communications
• Facebook
• Marketing
• Event Planning