Scott Reinhardt
- Role
- Director of Digital and Retail Marketing at Taylor Guitars
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Scott Reinhardt
Currently serving in Global Director of Digital and Retail Marketing role for Taylor…
Experience
Director of Digital and Retail Marketing
Jun 2014 — Present
World’s largest guitar manufacturer with distribution to thousands of retailers across 65 countries. Guitar of choice for countless artists including Taylor Swift, Zac Brown, Justin Bieber, George Strait, Dave Matthews, Jason Mraz, Katy Perry, Lindsey Buckingham, Richie Sambora, and Prince. Serve as global head of e-commerce, digital marketing, performance marketing, marketing technology, analytics, retail, sales, and customer experience strategy and operations. Earned national recognition overseeing all omnichannel online, e-commerce, performance marketing, analytic, content, video, social, influencer, automation, CRM, events, retail, and sales functions across B2C and B2B operations. • Instrumental in creating 20% revenue growth over past two years, and setting all-time unit and revenue sales records over 5 of past 6 years as primary decision maker in all digital, retail, technology, and media efforts • Led execution of performance and content marketing strategy, including programmatic, paid social, social commerce, paid search, technology, attribution, and analytics • Led development, launch, and user growth for revolutionary TaylorSense smart/connected guitar system and iOS/Android Apps, first IoT device of its kind in the world featured by USA Today • Implemented marketing automation platforms and lead all multimedia lifecycle, CRM, web tracking, and lead gen programs • Develop email and SMS acquisition, awareness, retention, and conversion campaigns featured at Adobe Digital Marketing Summit and named “Top 10 Location-Based Mobile Campaigns in USA” by Street Fight Magazine • Lead strategy, UX, SEO, design, development, integration, and optimization of TaylorGuitars.com and.cn sites • Play key role in global brand/market expansion through leadership of international digital media and content strategy, Japanese and Chinese website and WeChat property development, retail, training • Oversee social media strategies featured at Social Media Marketing World
Education
Boston University
School of Management - Bachelor of Science in Business Administration, Marketing and Psychology
University of Nevada-Las Vegas
William F. Harrah College of Administration - Hospitality and Casino Leadership Certificate Program
Skills
- Market Research
- Sem
- Database Marketing
- Online Marketing
- Creative Development
- Customer Service
- Event Management
- Relationship Marketing
- Strategic Planning
- Marketing Communications
- Loyalty Programs
- Online Advertising
- Social Media Marketing
- Loyalty Marketing
- Casino Marketing
- Brand Development
- Customer Acquisition
- Promotions
- New Business Development
- Gaming Industry
- Marketing Strategy
- Public Relations
- SEO
- Strategic Partnerships
- Direct Marketing
- Copywriting
- Marketing Management
- Mobile Marketing
- Online Gaming
- Crm
- Hospitality
- Analytics
- Segmentation
- Marketing
- Brand Management
- Multi-Channel Marketing
- Team Leadership
- Digital Marketing
- Budgeting
- Interactive Marketing
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