Scott Redick
Brand Strategy and Marketing Leader
- Role
- Managing Director, Retail Acquisition Strategy and Integration at Charles Schwab
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Scott Redick
I help brands be more interesting, thoughtful and entrepreneurial.
Experience
Managing Director, Retail Acquisition Strategy and Integration
Oct 2014 — Present · San Francisco, CA, US
Champion creativity, curiosity, collaboration and customer empathy to help drive record growth-Orchestrate integrated, full-funnel campaigns to generate both long-term brand perception shifts and short-term business results- Align the activities of advertising, product marketing, PR, media, promotions and local marketing to tell a cohesive and impactful story- Own the national retail marketing calendar- Stand up firm\'s first multicultural marketing effort.
Education
Miami Ad School
Boot Camp for Account Planners
2004 — 2004
Northwestern University
B.S.J., Journalism
1991 — 1995
General Assembly
Design Thinking Boot Camp
Virginia Commonwealth University
Executive Education for Account Planners
Skills
- Public Relations
- Advertising
- Customer Experience
- Social Media
- Digital Strategy
- Marketing
- Brand Experience
- Digital Marketing
- Creative Strategy
- Branding & Identity
- Social Media Marketing
- Brand Development
- Strategy
- Integrated Marketing
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