Scott Penny
Director of Finance, Sales Performance Management & Pricing Strategy at Red Bull
- Role
- Director of Finance, Sales Performance Management & Pricing Strategy at Red Bull
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Scott Penny
Established global insights expert with extensive experience driving competitive brand positioning and growth for a leading multinational toy manufacturer – leveraging strengths in research and competitive analysis, syndicated data collection, retailer KPIs, and consumer business insights. Engages with and establishes relationships across all levels of an organization to enhance strategic marketing, corporate communications, and global brand management.A resourceful decision maker skilled at developing end-to-end frameworks supporting creative solutions and standardized processes. Able to distill a high volume of data into meaningful insights to support strategic decision-making.Currently leading all sales reporting for RedBull North America as Director of Finance, Sales Performance Management & Pricing Strategy. Leads a team responsible for comprehensive revenue reporting spanning 300K retail stores and billions in annual US sales. AREAS OF EXPERTISE: Global Consumer Insights, Sales & Trend Forecasting, Syndicated Data Management, Competitive Analysis, Strategic Planning, Marketing Research & Analysis, Continuous Growth Impacts, Core Business Processes, Cross-Functional Leadership, Business Intelligence Tools, Media Effectiveness
Experience
Director of Finance, Sales Performance Management & Pricing Strategy
Jan 2016 — Present · Santa Monica, CA, US
Brought on to elevate the insights function and lead sales reporting for the North American business. Works closely with the sales team to set regional pricing and promotional strategies, and monitor effectiveness of trade spend through post-event ROI analysis. Tracks reporting for over 300K stores and 250+ distribution partners representing $5B in annual US retail sales.Leads a team in producing daily/monthly/quarterly reports outlining sales volume, distribution velocities, and other KPIs. Guides sales planning based on SKUs and serves as a distribution partner for business planning and forecasts. Executes special analytic projects tied to customer and channel performance, distribution partner execution, marketing effectiveness and other initiatives impacting North American resource allocation.Sets national guidelines for retail pricing by channel and influences promotional strategies to optimize calendar, duration, and profitability. Leads teams through post-event analysis and provides insights to help sales teams with strategic planning. Continually analyzes in-market pricing and distribution for both Red Bull and the competitive energy landscape.
Education
University of Illinois
MBA, Concentration in Information Decision Sciences & Finance
Central Michigan University
BS, Business Administration, Finance
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