Scott

About Scott

Co-founder with 15+ years of eCommerce and entrepreneurial experience, currently…

Experience

1. General Manager Co-founder

   Diabetic Shoes Hub, Llc

   Jan 2008 — Present · Scottsdale, AZ, US

   Managed inception of business from concept to completion across formation, financial forecasting & planning, website design and execution, and sourcing/fulfillment partnerships.• Led and maintained all business functions and activities resulting in sustained revenue growth and profitability of 40% year over year for 6+ years.• Successfully presented and advocated the dropship model to 25+ vendors in a brick and mortar dominated industry by promoting the benefits, opportunities and limited risk.• Identified, proposed, budgeted, and implemented a solution for a market with a shortage of available footwear options for diabetics, creating a brand that advocates for diabetics.• Led and drove 3 website redesigns across 2 different CMS, leading 2+ working teams from initial concept to product completion and launch.• Developed and executed SEO and SEM strategies including onsite optimization, link building and user engagement resulting in multiple 1st-page rankings and 80%+ increase in pageviews.• Initiated and implemented email marketing strategy and campaigns with Constant Contact, Mail Chimp, and Springbot, increasing sales by 20%.

Education

• Skyline College

  Network Engineering

• Arizona State University - W. P. Carey School of Business

  Bachelor of Science - BS

Skills

• Entrepreneurship
• SEO
• E-Commerce
• Management
• Web Analytics
• Marketing Strategy
• Sem
• Google Analytics
• Social Media Marketing
• Sales
• Marketing
• Creative Direction
• Strategic Planning
• Customer Service
• Online Marketing
• Product Management