Scott Peacock
Marketing and Communications Professional
- Role
- Director of Marketing & Communications at Visit North Carolina
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Scott Peacock
An accomplished leader in marketing and communications, with a wealth of experience spanning both B2B and B2C sectors. Demonstrated success in driving organizational growth through data-driven, strategic, and integrated marketing solutions. Known for a motivational leadership style, with a strong track record in staff development and team building. Expertise includes innovative problem-solving, embracing new challenges, strategic planning, relationship management, and delivering exceptional customer service.
Experience
Director of Marketing & Communications
Jul 2023 — Present · Raleigh, NC, US
Oversee the state of North Carolina\'s tourism marketing and communications efforts to drive domestic and international visitation to the state. Develop and execute brand positioning, messaging, integrated marketing and communications efforts built upon a foundation of research-driven strategy. Highlight the state\'s scenic beauty, sights, sounds and flavors bringing to life the stories and characters of North Carolina from the mountains to the sea. Amplifying the voice of partner destination organization\'s statewide driving increased visitation, visitor spending, tourism-generated tax revenue and broader economic development across all regions and 100 counties. Manage marketing and communications department team and agency of record.
Education
University of Northern Iowa
Bachelor of Arts, Majored in Public Relations, Minor in Marketing and a Certificate in Tourism
2000 — 2004
Skills
- Social Media
- Social Media Marketing
- Hospitality
- Public Relations
- Media Relations
- Crisis Communications
- Blogging
- Event Planning
- Marketing
- Press Releases
- Integrated Marketing
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