Scott Handy
B2B Marketing Leader | Content + AI + Growth Strategy | Driving Scalable Demand
- Role
- Director of Content Marketing at Black Duck
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Scott Handy
Transforming B2B tech marketing through AI-driven narrative strategies that drive predictable revenue growth.For 20 years, I’ve helped B2B tech companies optimize how they create, scale, and measure storytelling. Producing great content is just the start. Doing it at scale, and using it to drive predictable revenue is game-changing.Key Achievements:• Global content strategy that drives 20K+ MQLs annually• Tripled engagement and accelerated marketing-sourced pipeline• Built global content engines and launched award-winning thought leadership programsMy philosophy: AI should amplify human creativity, not replace it. I specialize in operationalizing that idea by architecting content frameworks that preserve brand voice, empower teams, and deliver measurable business growth.I thrive at the intersection of strategy, technology, and creativity. I work with CMOs, revenue leaders, and product teams to turn complex ideas into momentum—helping organizations grow smarter, faster, and more authentically.
Experience
Director of Content Marketing
Oct 2024 — Present · Mountain View, CA, US
Transformational content strategy and execution for global leader in application security testing• Consistently exceed goals in awareness, engagement, and conversion• Scaled elite content team of content creators and channel owners• Architected content strategy for a carveout from global enterprise (Synopsys)• Pioneered AI use in Marketing—driving significant gains in efficiency, productivity, and ROI
Education
University at Buffalo
BS, Health Sciences
University of Colorado Boulder
MA English, MA program in English Literature and Writing
Skills
- Copywriting
- Web Content
- Technical Writing
- Journalism
- Html
- Webtrends
- Google Analytics
- Photoshop
- Editorial
- B2b
- Press Releases
- Digital Media
- Feature Writing
- Corporate Communications
- White Papers
- Research
- SEO
- Web Analytics
- Strategic Planning
- Business Development
- Social Networking
- Digital Marketing
- Social Media Marketing
- Management
- Powerpoint
- Marketing Communications
- Dreamweaver
- Web Content Management
- Cms
- Writing
- Public Relations
- Internal Communications
- Proofreading
- Copy Editing
- Marketing
- Email Marketing
- Social Media
- Content Strategy
- Marketing Strategy
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