Scott Lawrence

About Scott Lawrence

About Scott loves his job like sport fishermen love to fish. Fly fishermen test different lures to cast into the river, Scott writes and continually edits copy to see what garners the most interest. Addicted to A/B testing, he constantly tries to \"beat the winner,\" from hero images to CTAs to email subject lines.\"Work\" is fun because it\'s a sport.An evangelist for marketing best-practices, Scott began teaching The Principles of Marketing at The University of North Georgia in January of 2017. He likes to start the first class with a few questions of the students,\"Who here is a psychology major?\" followed by \".if you\'re not a marketing major by the end of this semester, I\'ve failed you.\"\"Marketing is about selling stuff,\" Scott advises the class.\"Everyone should know that at the outset.\" When pushed to explain the difference between sales and marketing, he explains,\"Sales is about closing stuff.\" With more than 15 years of experience working in B2B digital marketing, demand generation, performance marketing and driving new business, Scott has a successful track record of generating B2B opportunities for companies like AT & T, Newell, and Response Mine Digital.

Experience

1. Head of Marketing (Director)

   Bennett Thrasher

   Jun 2023 — Present · Atlanta, GA, US

   Built the firm’s digital marketing program from the ground upEstablished CRM, Paid Search, SEO, Email Marketing and Webinar strategiesLaunched the firm\'s paid search and social campaigns o Google Ads, LinkedIn Ads, AdRoll, AdsIntel o Built a predictable, calculable, measurable lead generation systemLed a complete SEO overhaul of the firm\'s websiteCompletely modified and manage 900+ page company websiteBuilt and trained a high-performing 5-person marketing team

Education

• Florida State University

  Bachelor of Arts (B.A.)

• Georgia Institute of Technology

  MBA, Marketing

• WHU – Otto Beisheim School of Management

  MBA, Exchange Program

Skills

• Account Management
• Online Advertising
• Product Marketing
• Social Media Marketing
• Leadership
• Sales Management
• Marketing Management
• Salesforce.com
• B2b
• Direct Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Customer Relationship Management (Crm)
• Strategy
• Digital Marketing
• Marketing Automation
• B2b Marketing
• Marketing
• Lead Generation
• Content Marketing
• Competitive Analysis
• Strategic Partnerships
• Business-to-Business (B2b)
• Email Marketing
• Crm