Scott Muster

About Scott Muster

As a Certified Digital Marketing Professional (CDMP) and Account-Based Marketing Strategist (ABMS), I have over ten years of experience as the Chief Marketing Officer at MCe Performance, a business-performance consulting and advisory practice. My main goal is to help businesses optimize their marketing and sales strategies by leveraging analytics and AI to increase conversions and grow revenues.At MCe Performance, I collaborate with corporate thought leaders, sales professionals, and creative experts, applying a proven process of listening, planning, and executing to deliver distinctive, memorable, and transformative branding and marketing assets for our clients. Additionally, I am passionate about hydrogen energy and its potential to revolutionize the global economy. To this end, I write blogs and articles on digital marketing, sales integration, predictive intelligence, ABM, and hydrogen topics.

Experience

1. Chief Marketing Officer Managing Principal

   Mce Performance

   Jan 2015 — Present · Houston, TX, US

   MCe Performance is a business-performance consulting and advisory practice. Listen. Plan. Execute- Listen to what the audiences and stakeholders are saying, identify their drivers, and determine what the market trends are signaling- Plan a business/marketing strategy that addresses what we heard from the audiences, stakeholders, and markets. Include a discussion about the competitive landscape- Execute the messaging and brand by providing decisive and creative guidance that develops brands and marketing assets that are distinctive, memorable, and transforms cultures. This tried, and true process affords me the ability to be an effective leader in coaching diverse teams of corporate thought leaders, sales teams, marketers, and graphic arts professionals. Together, we produce brands, marketing assets, and messaging that impassions sales teams and resonates with their audiences. Key to my coaching success is an innate ability to foster collaboration and build consensus among internal stakeholders. My role as a coach also helps me recruit, retain, and inspire high-performing talent to achieve exceptional results- Certified Digital Marketing Professional- Improved business performance across multiple silos, including sales team performance/process, branding/marketing optimization, business strategy, technology, and digitalization, focusing on critical client issues and opportunities for growth- Introduced clients to ABM and advanced AI-powered sales platform, creating insights derived from website and internet data analysis, marketing materials and messaging, and a 20% increase in revenue growth- Provided advisory services, including market research and company performance evaluations to several banking entities regarding oil & gas companies after the 2015 oil field market crash- Developed several websites and company brands that currently maintain a strong web presence.

Education

• University of Houston

  Bachelor of Administration, Marketing

Skills

• Energy
• New Business Development
• Lead Generation
• Strategy
• Social Media Marketing
• Patent Applications
• Online Advertising
• Budgeting
• Online Marketing
• Content Development
• Budget Management
• Public Relations
• Business Strategy
• Advertising
• Management
• Team Building
• Marketing Strategy
• Creative Strategy
• Leadership
• Product Management
• Sem
• Entrepreneurship
• Social Media
• Corporate Communications
• Copywriting
• Web Design
• Writing
• Strategic Analysis
• Account Management
• Market Research
• Competitive Analysis
• Start-Ups
• Strategic Partnerships
• B2b
• Customer Relations
• Direct Marketing
• Brand Development
• Integrated Marketing
• Team Leadership
• SEO