Scott Shannon
Director of Analytics @Klick
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WORK HISTORY
Director of Analytics @Klick
Ottawa, ON, CA
EDUCATION
University of Calgary
B.Commerce, MGIS Management Information Systems
Massachusetts Institute of Technology
Certificate of Completion Tackling the Challenges of Big Data, MIT Computer Science and Artificial Intelligence Laboratory
The Johns Hopkins University
Executive Data Science Specialization, Management of Data Science
SKILLS
ABOUT SCOTT SHANNON
Expertise: Digital Analytics Strategy, Digital Measurement of Customer Experience, GA4 & Google Analytics 360 Enterprise Implementation, Business Analysis & KPI Development, Business Intelligence with Big Data, Media Optimization.Digital analytics promises to empower business decision makers. This means organizations must have a high quality measurement and reporting system that can surface the right key performance indicators (KPIs). The digital intelligence team must communicate business intelligence in conversation, and through effective dashboards that truly illuminate business performance and customer behaviors. Being successful in these endeavors requires an understanding of the business, the technology, and the people. This is the understanding and skill set I bring to my work. I help companies work smarter toward key business objectives by leveraging analytics insights. I enjoy being on the leading edge of technology, working with Google\'s latest advertising, analytics, and big data technologies, and applying this technology in innovative ways for medium and large size companies (including many Fortune 100 companies). My day-to-day work involves leading large scale analytics implementation projects from beginning to end, and transferring knowledge to help digital teams achieve breakthroughs for their business across the organization.
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