Scott Raidel
Healthcare Strategic Marketing & Business Development Leader | Utilizing Scientific Facts to Shape and Support the Art of Medicine
- Role
- Chief Medical Officer at Digitas Health
- Location
- Delaware, OH, US
- LinkedIn followers
- 500 followers
About Scott Raidel
Albert Einstein once said, “Make everything as simple as possible, but not simpler”. As a career healthcare marketing and advertising leader who markets pharmaceutical/medical device products, I agree completely with this comment. Successfully bringing healthcare innovations to market, I have learned, involves translating the complex science behind products into messaging and narratives that HCP, payer and patient populations easily understand. My background, which is a unique blend of molecular biology and marketing/advertising, enables me to bridge this gap between complexity and understanding.My history in the sciences with companies like Abbott Laboratories and Emory University gives me clinical credibility with my healthcare clients. Decades of marketing/advertising experience – which includes competitive/customer analysis, business development, market positioning, creative leadership and integrated/multi-channel marketing – connects me to the needs and motivations of target audiences. The combination of credibility and connectivity is the formula I have used to successfully launch countless new products/innovations into the marketplace and improve patient health.None of this is possible without a talented and motivated team. With that, I pride myself on hiring outstanding talent, developing team member capabilities and creating a climate where all employees feel like “insiders”. This approach has enabled me to turn around performance, instill confidence and rocket teams to high-performance. When we have success, the team collectively celebrates our accomplishments, because the contributions of each team member are critical.
Experience
Chief Medical Officer
Aug 2024 — Present · NY, US
Education
Youngstown State University
Master of Science (M.S.), Molecular Biology
Youngstown State University
Bachelor of Science (B.S.), Molecular Biology
Skills
- Marketing
- Mobile Marketing
- Advertising
- Integrated Marketing
- Creative Direction
- Pharmaceutical Industry
- Creative Strategy
- Market Research
- Direct Marketing
- Brand Development
- Oncology
- Interactive Marketing
- Online Advertising
- Multi-Channel Marketing
- Interactive Advertising
- Brand Architecture
- Direct Mail
- Customer Insight
- Digital Marketing
- Relationship Marketing
- Brand Management
- Marketing Strategy
- Strategy
- Marketing Communications
- Digital Strategy
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