Scott Morasch
Senior Vice President @Ipsos in Canada
Signup · Get unlimited contacts
WORK HISTORY
Senior Vice President @Ipsos in Canada
Vancouver, CA
Senior executive responsible for client engagement, portfolio growth, and strategic advisory across a group of large, complex consumer-facing organizations.Act as a trusted advisor to senior leaders across marketing, insights, product, and executive teams, helping translate customer and market intelligence into strategic decisions related to growth, brand, innovation, and customer experience.Lead cross-functional research teams spanning qualitative, quantitative, and advanced analytics, ensuring insight delivery is aligned to business priorities and decision timelines.Primary category experience includes lotteries and gaming – highly regulated, data-intensive environments that require exceptional rigor, stakeholder alignment, and clear strategic storytelling.
EDUCATION
Red Deer Polytechnic
General Studies
University of Calgary
Bachelor of Commerce, Marketing
SKILLS
ABOUT SCOTT MORASCH
For more than 25 years, I’ve helped organizations make smarter strategic decisions by translating customer, market, and behavioral insights into clear, actionable direction.As a Senior Vice President at Ipsos, I lead client engagement and growth across a portfolio of large, complex organizations, acting as a strategic advisor to executive teams, marketers, product leaders, and insight functions. My work sits at the intersection of insight, strategy, and commercial impact, ensuring research doesn’t just inform decisions, but actually drives them.Much of my career has been spent supporting organizations operating in regulated, high-visibility consumer environments, where marketing decisions carry real financial, reputational, and social consequences. These settings demand rigor, clarity, and strong stakeholder alignment – skills that translate directly across industries.My experience spans the full research lifecycle, including customer segmentation, brand and experience measurement, innovation development, behavioral insights, and forecasting. I’ve led countless qualitative and quantitative programs and am especially known for turning complex data into compelling stories that senior leaders can act on.I’m often described as an extension of my clients’ internal teams; someone who understands both the realities of organizational decision-making and the practical constraints insight leaders face when driving change.What motivates me most is helping organizations ask better questions, see their customers more clearly, and build strategies grounded in real human behavior.Let’s connect! I’m always open to conversations about insights leadership, strategy, and how organizations can better activate research to drive growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.