Scott McNearney
- Role
- Senior Vice President, Global Development at The Recording Academy
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Vice President, Global Development
Oct 2022 — Present · Santa Monica, CA, US
The Senior Vice President of Global Development focuses on Recording Academy global expansion (over multiple continents), worldwide brand partnerships growth and the development of deeply integrated partner brand experiences. Applying my lifelong passion for music—with more than two decades of innovation industry success at SXSW, my experiential agency work, and distant history as an artist myself—allows our collective team to make great things happen in and around the global music industry for the creators who make the magic- Developing the Recording Academy’s expanding global footprint on multiple continents - Conceptualizing & building a diverse portfolio of innovative GRAMMY experiences that drive global revenue growth - Modernize key branded marketing offerings & build value propositions across GRAMMY properties - Collaborate with key stakeholders to develop strategic marketing & experiential campaigns with brands & agencies - Lead development, pitches, negotiations & sell-in of high-impact integrated brand marketing programs worldwide - Build & lead a highly functioning teams of strategic thinkers that sell-in & implement comprehensive programs across the global GRAMMY network Great music is universal, but opportunity is not, and this work aims to change that.
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