Scott McKelvey

About Scott McKelvey

I\'ve written marketing content about everything from supercritical fluid chromatography and nutrigenomics, to nonprofit fundraising and data analytics systems, to fog machines and restroom trailers. My specialty, and the most enjoyable part of my job, is tapping into a subject matter expert’s knowledge and passion, capturing their voice, and telling their story in a way that aligns with business goals and creates moments of human connection.How does one get into this line of work? Well, my first real job was covering sports for my hometown newspaper. Before I had a driver’s license, I had a press pass. Not a bad gig for a high school sophomore.I went off to study communications and journalism at Bradley University, had an internship at a radio station, and got the radio bug. I spent a few years as a radio DJ, mostly at the Jersey Shore where I grew up. Then I moved behind the scenes and got back to my roots, writing and producing ads for radio stations and the first national online audio advertising network in New York. My radio clients kept asking me to help them with special writing projects on the side, so I launched my first copywriting website on St. Patrick’s Day of 2006. Then content marketing became a thing. Social media became a thing. Blogs evolved from megaphones for anyone with a half-baked opinion to strategic marketing tools. In June of 2013, I made the leap and took my business full-time.Funny thing is, journalism and radio helped prepare me for this. A good content writer is a good journalist first, conducting interviews and research to uncover a compelling story. Writing radio ads forced me to be clear and concise while sounding natural and believable. I take the same approach to any type of content writing. Clarity and authenticity above all else to create moments of human connection.So that\'s my story. But I\'d rather tell yours. Let’s talk. content writer, freelance writer, ghostwriter

Experience

1. President

   Scott Mckelvey Copywriting & Marketing

   Mar 2006 — Present · Florence, NJ, US

   Increase revenue and brand awareness for local, regional, and national organizations by developing marketing content and strategies that deliver a clear value proposition, establish expertise, and build trust. • Conceptualize and write copy and content for online and offline marketing materials and platforms, such as websites, blogs, newsletters, brochures, case studies, white papers, social media, and videos (listed below). • Interview clients to identify relevant information and stories that connect with their ideal client.• Collaborate with marketing agencies and service providers to develop cohesive, integrated strategies.

Education

• Bradley University

  Bachelor of Science, Broadcast Communications, Journalism

Skills

• Web Marketing
• Copywriting
• Journalism
• Brochures
• Online Advertising
• Public Relations
• B2b
• Direct Marketing
• Interviewing
• Social Media
• Web Content
• Copy Editing
• Marketing
• Radio
• SEO
• Creative Writing
• Writing
• Commercials
• Online Marketing
• Content Development
• Social Networking
• Brand Awareness
• Content Writing
• Creative Development
• Brand Development
• Social Media Marketing
• Blogging
• Lead Generation
• Strategic Planning
• Integrated Marketing
• New Media
• Voice Over
• Digital Marketing
• Interactive Marketing
• Press Releases
• Digital Media
• Web Video
• Newsletters
• On-Hold Messages
• Advertising