Scott McDonald
- Role
- Associate Director Client Lead Coca-cola Retail Ecommerce at Essencemediacom
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Scott McDonald
Nobody wants things to go wrong, but when they do I \"love\" it. Those moments give me an…
Experience
Associate Director Client Lead Coca-cola Retail Ecommerce
Mar 2022 — Present
Managing relationship between Mediacom, Coke and their retail partners. Managing all ecommerce business across entire Coke portfolio for Walmart, Sam\'s Club, Walgreens, CVS Family Dollar, Shoprite and more. Ingesting briefs and recommending media mixes Presenting plans to clients for approval Managing media teams Managing Budgets, RFPs, I/Os and reporting
Skills
- Digital Marketing
- Troubleshooting
- Audio Engineering
- Television
- Audio
- Wave Lab
- Broadcast
- Sound
- Audio Post Production
- Commercials
- Radio Broadcasting
- Post Production
- Advertising
- Radio
- Pro Tools
- Music
- Recording
- Editing
- Digital Media
- Ad Serving
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