Scott McCaskill
Owner at 2ndFamily In Home Personal Care servicing Boulder, Longmont, Broomfield, Westminster, Louisville, Lafayette and surrounding areas
- Role
- Owner at 2nd Family Of Longmont
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Scott McCaskill
I’m attracted to interesting and difficult technology and strategic problems, which require sophisticated solutions involving many stakeholders including customers, management, programmers, and other constituents. I love creating new things, be it companies, teams, products, or services, and delivering high value to customers. I like encouraging employees and team members to grow beyond themselves into great new roles and responsibilities.I hold an MBA in Finance and Strategic Management from the University of Chicago and a BS in Computer Science and History from Yale University.CORE COMPENTENCIES:TECHNICAL & PRODUCT MANAGEMENTLed the development team for Spredfast, widely recognized as one of the best social media management platforms.Created the first version of the Small World Labs private label social networking solution and built a 25 person team to develop additional products and services.Instituted Agile processes for rapid iteration and releases of our software products and platforms.STRATEGIC ANALYSISDefined the business strategy for Graphicly, analyzing the existing market, potential new markets, and revenue opportunities in each.Devised the social media strategy for several large Fortune 500 clients, working collaboratively to determine strategic solutions that best met their needs. Analyzed the profitability of promotions and applicability of product lines to support sales and marketing at Dell.EXECUTIVE LEADERSHIPStarted 2 companies, growing each to more than $2M in revenue.Built multiple teams focusing on development, account management, and service delivery.Advised senior leaders at several companies, ranging from strategy to social media, from my time at BCG through Spredfast.Played an active role in consultative sales at Sapient, Small World Labs, and Spredfast.SPECIALTIES• Technology Management• Product Management• Project Management• Strategy Creation• Market Analysis• Financial Analysis• Software as a Service
Experience
Owner
Aug 2025 — Present · Boulder, CO, US
Based in the Boulder, Co area, 2nd Family offers compassionate, family-centric non-medical home care. As a family-owned and operated company, our foundational principle revolves around delivering exceptional care to each and every client. We enbody this commitment through our \"Grandma Guarantee\": a simple yet powerful pledge to treat every individual we serve with the same level of dignity, respect, and loving-kindness we would extend to our own grandparents.Our approach at 2nd Family uniquely blends the warmth of personalized human connection with the efficiency and innovation of modern technology. This combination allows us to not only provide superior care but also to continually refine our services and adapt to the evolving needs of our clients and their families. Our dedication to this comprehensive approach will position us as a leading home care agency within the growing Boulder metro area.
Education
The University of Chicago Booth School of Business
MBA, Strategic Management and Finance
1999 — 2001
Yale University
BS, Computer Science and History
1992 — 1996
Skills
- Analytics
- Product Management
- Business Strategy
- Business Development
- Strategic Planning
- Start-Ups
- Entrepreneurship
- Marketing Strategy
- Marketing
- Social Media
- Strategy
- E-Commerce
- Competitive Analysis
- Project Management
- Online Advertising
- Management
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