Scott Lush

About Scott Lush

As a full stack web developer and eCommerce growth specialist with an MBA - and 20 years experience in product management and 3 startups - I create and implement the digital strategy for rapid growth for DTC (direct-to-consumer) brands. I can speak at the C-level in a board meeting and implement at the coding level.Our team has taken venture-funded consumer brand startup forceofnatureclean.com from $0 in revenue to midsize in 8 years by assembling the cloud technology stack, setting up all digital channels for growth, optimizing the UX and user flow, highly customizing front-end, lead generation campaigns, a loyalty and rewards program, email campaigns and landing pages, dozens of A/B tests, multi-tiered security and continuity planning, designing an affiliate program with thousands of affiliates, creating a high-converting Friend Referral program, preventing fraud, and integrating advanced analytics.We work lean while saving perhaps 1/2 the resources usually needed - and I love coding with AI agents to develop features faster and at lower cost.More than proposing and specifying new high-converting digital features, my team and I often implement them the same day and extend them with custom features.My rare skill is integrating the entire range of digital technologies into one comprehensive strategy that boosts growth and conversion for consumer brands: front-end UX and UI, back-end servers, Search Engine Marketing, SEO, WebOps, A/B testing, affiliates, landing pages, referral programs, web security, email campaigns, multi-channel, CRM, ERM, accounting, etc.Before this I was cofounder and VP Business Development for the destination direct-to-consumer gourmet coffee brand ROASTe.com, started technology brokerage firm Patriot Ventures, and co-founded Boston\'s new Downtown Boston Rotary Club.Peers describe me as an Inspiring positive leader who can speak to the CMO, CFO and CEO as fluently as I can write code. This gives high growth brands the revenue-generating digital features they want, by a technology team that understands their needs, faster.Also very active in my community- Assistant Scoutmaster and Treasurer, Scouts BSA Troop #6 in Brookline- Cofounder and first president of new Downtown Boston Rotary Club through which I volunteer and have lined up nearly 50 guest speakers over 10 years- Toastmasters for 10 years, Past President of Club- VP of the Claremont Neighborhood Association- Coffee fanatic - have tasted nearly different coffees.

Experience

1. Lead Full Stack Web Development, Ecommerce Advisor

   Force Of Nature Clean

   Jan 2017 — Present · Boston, MA, US

   Lead all aspects of eCommerce implementation and web development for this rapidly growing angel funded company in the Direct-to-Consumer space. Part full stack developer, part investor, part advisor on paths to online market growth and conversion optimization, part manager of outside web development agencies. Recommended, implemented and extended full suite of best-of-breed eCommerce tools including affiliate management, loyalty and rewards program, email welcome, retention and win-back campaigns with custom automations, A/B testing, landing pages, popup forms, friend referral, analytics, screen recordings, hotmaps, live chat, server optimization, CDN, caching.

Education

• Georgetown University McDonough School of Business

  MBA, General Management

  1996 — 1998

• Dartmouth College

  BA, International Relations, Economics

Skills

• Telecommunications
• Leadership
• Market Research
• Market Analysis
• Marketing
• Public Speaking
• Marketing Strategy
• Competitive Analysis
• Start-Ups
• Strategy
• E-Commerce
• Product Management
• Entrepreneur
• Mergers & Acquisitions
• Entrepreneurship
• New Business Development
• Product Marketing
• Licensing
• Business Planning
• Business Strategy
• Business Development