Scott Rhodes

About Scott Rhodes

Seasoned executive with 20+ years of experience at the intersection marketing, sales, and customer teams driving organizational growth • Passionate about building high performing metrics-focused and performance-driven marketing organizations.• Built E2E growth capabilities and programs for Fortune 100 companies, unifying marketing and sales strategies, tactics, cross functional teaming and metrics around common objectives and key results• Hands-on marketer with expertise executing\'s tailored full lifecycle programs across demand generation, acquisition, nurture, sales enablement, conversion, and customer growth. • Proven experience managing P&L, budgeting, EBITDA growth, and strategic/operational/tactic KPIsCore Competencies: • Deep expertise in B2C and B2B marketing - GTM strategy, Account Based Marketing (ABM), scalable demand generation, org/op model, agile cross-functional teaming, process design, change management • Passionate for leveraging data and customer intelligence to deliver predictable pipeline growth • Operational leader building scalable marketing organizations, deep understanding of marketing and sales technologies, integrated processes, with aligned measurement and incentives • Proven track record in building metric driven marketing and sales organizations.

Experience

1. VP Digital Demand Generation

   Nemetschek Group

   Sep 2024 — Present

   The Nemetschek Group is a leading software solution provider and a pioneer in digital transformation for the Architecture, Engineering, Construction, and Operations (AEC/O) industry. As VP of Digital Demand Gen for the Build Division, I lead efforts to accelerate demand and revenue growth across the group and scale the business globally. Nemetschek is listed on the Frankfurt Stock Exchange (ticker:\'NEM\') with a market capitalization of around EUR 10 billion

Education

• TCU Neeley School of Business

  Bachelor of Business Administration, Marketing

  1998

• Regent's University London

  International Business

  1995 — 1996

Skills

• Analytics
• Interactive Marketing
• Online Advertising
• Direct Marketing
• P&L Management
• Customer Relationship Management (Crm)
• Team Leadership
• Online Marketing
• Social Media Marketing
• Program Management
• Interactive Advertising
• Ecrm
• Digital Strategy
• Digital Media
• Web Video
• Product Development
• User Experience
• Email Marketing
• Digital Marketing
• Marketing Automation
• Strategy
• E-Commerce
• SEO
• P&L Responsibility
• Integrated Marketing
• New Media