Scotty Loftus
Creative Director
- Role
- Creative Director at ICF Next
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Scotty Loftus
Creative Catalyst | Brand Storyteller | Strategic Visionary Hey, I’m Scotty. I make brands unforgettable. With a mix of creativity, strategy, and a sharp sense of what moves people, I help businesses cut through the noise and connect. From scrappy startups to household names, I’ve worked across the spectrum to build stories that stick. Whether it’s launching a brand from scratch, evolving a legacy, or turning customer engagement into real results, I bring ideas that don’t just look good — they work. Think CRM magic, AEM fluency, loyalty programs that actually build loyalty, and campaigns that drive serious revenue. Where I’ve made an impact: Energy, travel, retail, healthcare, finance, outdoor lifestyle Brands I’ve teamed up with: Amtrak, Target, 3M, Luxottica, Wyndham Rewards, Master Lock, Eddie Bauer, Arctic Cat, and more I thrive on collaboration. Whether leading a creative team, building out a campaign, or rethinking how a brand shows up, I’m all in on turning bold thinking into real-world results. Looking for a big-picture thinker who delivers and keeps things fun along the way? Let’s connect. Drop me a message. I’d love to hear what you’re working on.
Experience
Creative Director
Apr 2016 — Present · Minneaplis, MN
Creative Director of Amtrak, 3m, PPL, Wyndham Rewards, Great River Energy, Carlson Rezidor, California Lottery.
Education
Minneapolis College of Art and Design
Master's degree, Advertising
2007 — 2008
School of Visual Arts
Master's degree, Photography & Advertising
2009 — 2010
University of Nebraska-Lincoln
Bachelors of Journalism, Advertising
1992 — 1997
Skills
- Social Media
- Graphic Design
- Logo Design
- Copywriting
- Creative Direction
- Branding & Identity
- Photography
- Creative Strategy
- Adobe Creative Suite
- Advertising
- Art Direction
- Social Media Marketing
- Brochures
- Marketing
- Layout
- Integrated Marketing
- Typography
- Interactive Marketing
- Marketing Communications
- Corporate Identity
- Direct Mail
- Television
- Corporate Branding
- Brand Development
- Outdoor Advertising
- Concept Development
- Art
- Interactive Advertising
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