Scott Linabarger
Healthcare Marketing Communications. All opinions are my own.
- Role
- Marketing Lead Healthcare, Manufacturing, Transportation at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Scott Linabarger
Healthcare marketing leader and strategist with 23 years of experience developing and…
Experience
Marketing Lead Healthcare, Manufacturing, Transportation
Nov 2017 — Present · Dallas, TX, US
Developing and executing marketing strategy for the healthcare, manufacturing and transportation verticals for AT & T’s B2B division: • Developing and executing multi-channel marketing plans to generate top-of-funnel awareness of AT & T’s business solutions for the healthcare, manufacturing and transportation industries and to generate measurable sales leads. • Collaborating with cross-functional teams to execute on complex campaigns and ensure consistent brand and value prop messaging across all channels. • Developing content marketing strategies and plans (based on buying personas and customer journeys), and leading multi-media, multi-faceted content development projects. • Writing content and creating abstracts and storyboards for whitepapers, case studies, blog posts, organic and paid social media posts, videos, sales presentations, website and other thought leadership and brand initiatives. • Leading the storytelling function for AT & T’s high-impact booths at large industry events, such as HIMSS and Hannover Messe.
Education
Ohio University
BSJ, Journalism
1982 — 1987
Lake Erie College
MBA, Business Administration and Management, General
1994 — 1996
Skills
- Healthcare
- Business Development
- Digital Marketing
- Ppc
- Email Marketing
- Sem
- Interactive Marketing
- Multi-Channel Marketing
- Social Media Marketing
- Banking
- Business
- Web Development
- SEO
- Integrated Marketing Communications Planning
- Corporate Communications
- Customer Relationship Management (Crm)
- Analytics
- Marketing
- User Experience
- Content Strategy
- Marketing Strategy
- Advertising
- Strategy
- E-Commerce
- Management
- Web Marketing Strategy
- Strategic Content Development
- Google Adwords
- Digital Strategy
- Social Media
- Financial Services
- Google Analytics
- Media Planning
- Leadership
- Content Management
- Mobile Marketing
- Sales
- Direct Marketing
- Web Content Management
- Newsletters
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.