Scott Lecnar

About Scott Lecnar

Manage the marketing efforts of the Greensboro Coliseum Complex (23,500-seat arena • 2400-seat auditorium • foot exhibit center • Greensboro Aquatic Center 78,323-square-foot indoor state-of-the-art facility featuring leading edge concepts in aquatic design • White Oak Amphitheatre an outdoor venue with a seating capacity of over 7,600, including more than reserved seats.) in Greensboro, North Carolina; with an four person department specializing in advertising, public relations, sports marketing, corporate & group sales, and community relations.Manage a yearly marketing and advertising budget of $1.5 million to $3 million. Develop comprehensive media, social media and mobile marketing plans to achieve specific goals based on the client budgets. Also, provide clients with a full-scale graphic design option to make our marketing department a one-stop shop for all of their marketing and advertising needs. Manage the New Media / Social Marketing efforts providing our clients with mulitple options to help sell tickets to their events.Scott\'s skill set and knowledge base includes: Sales Marketing PR Social Media Digital Advertising Mobile Marketing and Design SEO Event Marketing Media Buying BrandingCreative Suite: Photoshop, InDesign and IllustratorSpecialties: display advertising, pay per click advertising, email markteting, retargeting internet advertising, social media, facebook, twitter, linkedin, youtube, blogs,marketing with social media, social media for business, digital marketing Marketing consulting,Mobile Marketing, Graphic Design, media buying, branding, marketing and promotions, sponsorship sales, social media marketing consultant and sports management.

Experience

1. Marketing Social Media Advertising Manager

   Greensboro Complex & First Horizon Coliseum

   Feb 2007 — Present

   Dynamic, results-oriented marketing and branding professional with 17years of experience. My work experience encompasses some of the top entertainment and sports brands in the world. Strong leadership and communication skills with a reputation for instilling enthusiasm in others and leading teams to shared goals. Other key strengths include: Financial and Budget Management Strategic thinking and long-term visioning Creative development – ability to work with show promoters and organizations to achieve maximum benefit of marketing budgets through social media, mobile marketing, new media and traditional media campaigns. Excellent planning and time management skills with the ability to balance multiple projects under tight timelines, and function effectively in a fast-paced environment. Manage the marketing efforts of the Greensboro Coliseum Complex (23,500-seat arena • 2400-seat auditorium • foot exhibit center • Greensboro Aquatic Center 78,323-square-foot indoor state-of-the-art facility featuring leading edge concepts in aquatic design • White Oak Amphitheatre an outdoor venue with a seating capacity of over 7,600, including more than reserved seats.) in Greensboro, North Carolina; with an four person staff specializing in advertising, public relations, sports marketing, corporate & group sales, and community relations.

Education

• St. Thomas University

  MS, Sports Administration

  1995 — 1997

• Arkansas Tech University

  BS, Hotel and Restaurant Management

  1990 — 1993

Skills

• Youtube
• Market Research
• Online Marketing
• Digital Marketing
• Marketing Research
• Media Buying
• Copywriting
• Event Planning
• Blogging
• Advertising
• Sponsorship Sales
• Marketing Strategy
• SEO
• Brand Development
• Viral Marketing
• Media Relations
• Event Marketing
• Web Analytics
• Press Releases
• Digital Media
• Integrated Marketing
• New Media
• Twitter
• Direct Marketing
• Social Media
• Sports Marketing
• Mobile Marketing
• Online Advertising
• Graphic Design
• Marketing Management
• Sales
• Marketing
• Email Marketing
• Advertising Sales
• Event Management
• Digital Strategy
• Ppc
• Sponsorship
• Adobe Creative Suite
• Management